37South is the leading full service super yacht support provider in the South Pacific.

The people behind 37South pioneered the superyacht industry in the South Pacific where we are now the leading full service super yacht support provider. Our team has several lifetimes of nautical experience between us, our expertise runs both deep and broad. We can advise on and assist with a wide range of needs, from refits to new builds, from small scale provisioning to large scale engineering systems, yacht sales, cruising itineraries and charters. We also partner with the leading global organisations in the super yacht industry to augment our own comprehensive offering and provide a suite of products, team of people and skillsets that cover all bases and requirements.

Our way of operating is two-fold: we keep it personal and we make it simple.

Servicing the yachting industry for 25 years, 37south was the first in the Pacific and remains the most innovative. Located adjacent to the Auckland’s Viaduct Harbour, marinas and the new Municipal large yacht berths at Sea and City.

Founded by directors Allan Jouning and Phil Tomlinson in 1988 ( both captains at the time ) 37South has grown to become well known worldwide as the providers of knowledge and service to not just visiting super yachts but also to agents and industry across the South Pacific and beyond.

The company has a staff of 7 and covers all aspects of large yacht shore support including provisioning, crew placement and project management for refits and new builds. They also have an active luxury yacht charter division and are recognised internationally as the best charter brokers for the Pacific region. 37South is a member of MYBA ( Mediterranean Yacht Brokers Association ).

37South is also the regional office for the Professional Yachtsmen’s Association.

37South was also one of the 4 founding members of the AYSS (Associated Yacht Support Services) which has now grown to be an international network of the world’s best super yacht support service providers. The company is still very much involved with the network.

37South is the Australasian distributor for ABT TRAC stabilizers and thrusters, HEM desalinators and Headhunter Inc., as well as other well known brands of large yacht equipment. 37South is a leading supplier of large yacht equipment and systems to the Australian and New Zealand yacht building industries.