ASMEX Conference: South Pacific Nations Working Together

Thirty-Seven South attended the annual Australian Superyacht Marine Export - ASMEX conference this year for two days prior to the Sanctuary Cove boat show. Director Allan Jouning reports on the conference and the unity being shown by the Australian Marine industry, followed by two days at the show.

The conference was well attended and a very high calibre of speakers. Martin Redmayne of Superyacht Group acted as MC and in his usual style kept the attending delegates engaged.

ASMEX Martin Redmayne MCs conference

Martin Redmayne as MC at ASMEX Conference, Australia

AMSA – Australia Marine Safety Authority gave a very informative presentation on the many different departments of ASMA and the efforts to educate seafarers, there are 66,000 crew/seafarers and 27,000 vessels operating in Australia. Marine industry Thailand, founder of Lee marine, Phuket, Joshua Lee explained the positives and negatives he has experienced. Founded in 1997 when he sailed in there in his own yacht and saw the potential. A long road in understanding the culture and being accepted into the communities.

Captains Panel ASMEX Conference

Captains Panel ASMEX Conference

Yacht Insurance – Martin Baum, managing director of Pantaenius Yacht Group, gave some trends and how the customers’ needs are changing. Boat Values and Insurance rates are decreasing globally, the effect this has on claims and service in the industry.

Martin Baum of Pantaenius Insurance

Martin Baum of Pantaenius Insurance


Yacht Transport – Peter Staalsmind, area manager of Sevenstar Yacht Transport gave an interesting presentation which included “yacht migration” and the ever-increasing complexity in loading the modern super yacht.

Kevin Merrigan spoke about the positioning of the business in the future for the Asia pacific area and in particular the working relationship between Australia and NZ, he asked the director of 37 south Ltd Allan Jouning to comment on the charter and refit, the competitiveness and the desire to market the area as a whole. Jouning said "The charter opportunities in both countries is vast with an amazing diversity to offer the charter client, NZ has successfully obtained the procedure for foreign flag charter and Australia needs to continue strong focus for this to take place. The refit potential also has advantages in both countries, with Australia having a larger number of heavy lift haul out facilities. Paint facilities have become a major challenge for both countries for 60M + vessels." New Zealand and Australia are coordinating their marketing together for the Asia Pacific region and this needs to be strengthened to grow Superyacht visitation in both countries as well as their neighbours in the islands of the South Pacific.

Martin Redmayne MC ASMEX Conference

Martin Redmayne MC ASMEX Conference

The Gala dinner and prize giving was a very enjoyable, well organised evening and good to see companies in the industry to be recognised in their field. The conference showed to me the unity the Australian Marine industry has developed over the years, from a fragmented industry many years ago to now a strong player in the super yacht Industry.

Allan Jouning, 37South and Martin Baun, Pantaenius ASMEX Conference Australia

Allan Jouning, 37South and Martin Baum, Pantaenius ASMEX Gala Dinner

Contact Allan Jouning for updates on the South Pacific/Asia Marine Industry